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| First Name | Kim |
| Last Name | Borg |
| Username | KimBorgAU |
About me
| Profile type | Researcher |
| Bio | I am a social and behavioural researcher at BehaviourWorks Australia, based at Monash Sustainable Development Institute. With over 10 years experience, my expertise lies in designing and testing best practice survey research. I have worked across a range of topics, including health, digital inclusion, and waste, but my passion is understanding the human-nature relationship in order to foster pro-environmental behaviour change. My PhD is exploring the relationship between media exposure, social norms, and single-use plastic avoidance. I have also been involved in a variety of behaviour change trials and evaluations, including evaluating the ‘Save 000 for Emergencies’ mass media campaign, trialling different written communications to increase influenza vaccine uptake, and testing the financial and non-financial effects of a ‘pay-what-you-want’ model for an up-close animal encounter. In my spare time I write adventure novels with strong environmental undertones. |
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| Interests | Conservation, Sustainability, Behaviour change, Communication, Media |
Professional Experience
| Occupation | Doctoral Researcher & Research Fellow, behaviour change (primarily related to health and the environment) |
| Publications | I’ve published several papers in academic journals, see my Google Scholar profile for an overview. I also have a handful of articles in The Conversation. I’ve also recently published my first work of fiction, head to my website to learn more.
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| Projects | Since joining BehaviourWorks in 2016 I have worked on many different behaviour change projects. Some selected projects include:
I am also in the final year of my PhD project, in partnership with DELWP. I am exploring the relationship between media, social norms, and single-use plastic avoidance behaviours. My PhD is part of the first behaviour change graduate research industry partnership (BC-GRIP) program, which brings doctoral researchers together with industry and government partners to tackle real world problems. |
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